Future of Vehicle Lighting: The Role of Measurement Technology
05.01.2024
Englischer Artikel von Oliver Esterl
Vehicle design appeals in a special way to the emotions of customers. The intention is to create a connection with the owner of the vehicle through the vehicle’s unmistakable appearance and strengthen customer loyalty to a vehicle brand in the long term. Vehicle lights have always played a key role in this regard, but they do so to a much greater extent today. People have always spoken of the headlights as the ”eyes” of the vehicle, but today it is impossible to imagine the central stylistic element in vehicle design without lighting technology: Lighting is the new Chrome.